Wednesday, February 28, 2007
Making a Match!
Today...I received a call from NSA Sponsor, C & T Publishing, looking for a way to distribute 2,000 of their catalogs. They had already sent catalogs to all distributors and retailers; and they didn't want to throw away their over-runs.
Here's the cool part...the first source they thought of was the NSA! And the first thought I had was: which NSA service provider member is having an upcoming crop? That's easy -- I just had to check the Events Calendar. But wait! It's one thing to make the match; it's another to foster the relationship so it lasts.
In this case, it would be frustrating to croppers if they received the C & T catalog but couldn't buy or play with C & T products at the crop. There should be a vendor at the event with C & T products for sale, or there should be a class or make-&-take using C & T products. Making the most of the match!
So I checked the Events Calendar and saw that Sherry Diccion of Great Scrapbook Events was having a show in Mt. Clemens, Michigan, on March 31...plenty of time to ship the catalogs by media mail and for a vendor to order and receive C & T products to sell at the crop. Sherry's event would be a perfect match!
Sherry joined the NSA in November of 2005 when she launched her scrapbooking business, Great Scrapbook Events. Her goal was to start with bi-monthly crops then grow steadily to eventually launch area trade shows in three years. She had a solid business plan and realistic business model. Plus, she actively sought advice and took advantage of what made sense to her. She'll be the first to tell you that her NSA membership has more than paid for itself. Today, not only is she realizing her goals, she's ahead of schedule. The Mt. Clemens event is her second trade show this year!
I can't tell you how excited I am to connect NSA members with each other, especially when the match would never have happened if not for the NSA. The NSA is so much more than a scrapbooking community...it's a network. And it's days like today when I love my job: playing the role of matchmaker!
ETP!
Here's the cool part...the first source they thought of was the NSA! And the first thought I had was: which NSA service provider member is having an upcoming crop? That's easy -- I just had to check the Events Calendar. But wait! It's one thing to make the match; it's another to foster the relationship so it lasts.
In this case, it would be frustrating to croppers if they received the C & T catalog but couldn't buy or play with C & T products at the crop. There should be a vendor at the event with C & T products for sale, or there should be a class or make-&-take using C & T products. Making the most of the match!
So I checked the Events Calendar and saw that Sherry Diccion of Great Scrapbook Events was having a show in Mt. Clemens, Michigan, on March 31...plenty of time to ship the catalogs by media mail and for a vendor to order and receive C & T products to sell at the crop. Sherry's event would be a perfect match!
Sherry joined the NSA in November of 2005 when she launched her scrapbooking business, Great Scrapbook Events. Her goal was to start with bi-monthly crops then grow steadily to eventually launch area trade shows in three years. She had a solid business plan and realistic business model. Plus, she actively sought advice and took advantage of what made sense to her. She'll be the first to tell you that her NSA membership has more than paid for itself. Today, not only is she realizing her goals, she's ahead of schedule. The Mt. Clemens event is her second trade show this year!
I can't tell you how excited I am to connect NSA members with each other, especially when the match would never have happened if not for the NSA. The NSA is so much more than a scrapbooking community...it's a network. And it's days like today when I love my job: playing the role of matchmaker!
ETP!
Labels: matchmaking, pudding
