Friday, July 28, 2006
Photo Keepsakes vs. Memory Projects
Today...I'm sharing another observation about the looming polarization of the scrapbooking industry. This month, Primedia released a new publication called Creating Keepsakes: The Ultimate Guide to Photo Keepsakes. At CHA last week, craft group publisher of F&W, Jeanne Wines-Reed, stated the term F&W will use from now on is "memory projects." Both terms are accurate, and both help support a broader definition of scrapbooking.
Each term also supports the publisher's flagship periodical..."keepsakes" for Creating Keepsakes and "memory" for Memory Makers. But what these terms really do is to help dig a deeper line in the sand between the two primary players in the scrapbooking industry.
It's the scrapbooking version of the Coke vs. Pepsi war. Never mind that the two most popular sodas pretty much taste the same (Hey, I took the challenge.). Marketing agencies have done an excellent job emphasizing a perceived difference between the two sodas to convince consumers that there is a difference. Still, many cola lovers are die-hard fans of their favorite brand. My best friend only buys Diet Pepsi. Me? I'm a Diet Coke fan.
But my dad will order a rootbeer at any chance he can get. Although not as popular, rootbeer as a soft drink is known, has limited availablilty yet a loyal following. Same thing with Dr. Pepper.
All this makes we wonder ... where does the NSA fit in? Simple. The NSA is water. Cool, crisp, refreshing, neutral, life-giving, cleansing...a necessity.
ETP!
Each term also supports the publisher's flagship periodical..."keepsakes" for Creating Keepsakes and "memory" for Memory Makers. But what these terms really do is to help dig a deeper line in the sand between the two primary players in the scrapbooking industry.
It's the scrapbooking version of the Coke vs. Pepsi war. Never mind that the two most popular sodas pretty much taste the same (Hey, I took the challenge.). Marketing agencies have done an excellent job emphasizing a perceived difference between the two sodas to convince consumers that there is a difference. Still, many cola lovers are die-hard fans of their favorite brand. My best friend only buys Diet Pepsi. Me? I'm a Diet Coke fan.
But my dad will order a rootbeer at any chance he can get. Although not as popular, rootbeer as a soft drink is known, has limited availablilty yet a loyal following. Same thing with Dr. Pepper.
All this makes we wonder ... where does the NSA fit in? Simple. The NSA is water. Cool, crisp, refreshing, neutral, life-giving, cleansing...a necessity.
ETP!
