Today...is a great day!

Today...I received the August/September Memory Makers. (ACK! September?!?) Word is out that this is a phenomenal issue and that the new Memory Makers is on track to be an all-around great scrapbooking magazine.

I did my initial scan-through and immediately felt compelled to share with you my pick of the issue. Hands down his layout, "Hands-On Mom" by Linda Harrison (pg. 76), is my favorite.

There are so many reasons why this layout works, plus it's a PERFECT example to show beginners the basic rules of design and how they can successfully scrap that pile of photos. Do you see what I see?

• Rule of thirds (the photos on the right axis; the title on the top axis)
• Visual triangle (pink accents)
• Great use of older photos (those square black and white prints have the processing date in the white border)
• Poignant journaling - short, meaningful, heartfelt
• Effective title - sums it up and draws the viewer to read the journaling
• Good use of patterned paper - just one sheet of a tone-on-tone graphic

And if you look closely, you can see the repetitive use of circles inspired by the patterned paper: the hyphen of the title, the brads in the visual triangle, the rhinestones in the flower, and don't forget, the round blow-up pool in the photos.

Great job, Linda, and thank you Memory Makers for showcasing this layout.

I'll get to read in detail the entire issue, but I still see something missing -- from Memory Makers and the other consumer publications - - that could really help the scrapbooking industry. Can you guess what it is?

ETP!

P.S. On a personal note (without any bearing on my decision to highlight this layout), Linda's page also is a comfort to me -- a single mother doing all I can to be a hands-on mom.

Today...Beth Mauro, editor of CNA Magazine, reported from GASC in Chantilly. Here are some quotes of note:

No matter what your crafting niche I highly urge you to attend consumer shows whenever possible. There is nothing better than seeing the industry through (these) customers' eyes. When crafting is your business there is a danger of getting jaded when it comes to products and projects. A short trip to a consumer show is like a shot of adrenalin.

My favorite part was seeing scrapbookers of every age, color, size and level of expertise. We saw three generations of scrapbookers visiting the show together and plenty of new moms looking to start a baby book. The crops were packed. Over a three day period, hundreds of scrapbookers dragged all their stuff in for the fun of scrapping with friends and soon-to-be-friends.

and

Digital Scrapbooking 101 classes were full as were sessions on getting photos off of your digital camera (I should take that one) and photo retouching. The fact that that attendees that come to this show are hardcore scrapbookers should prove that traditional scrapbooking and digital scrapbooking can co-exist under one roof. Will next year be the year of Hybrid Scrapbooking classes?

It boils down to this:

• Always remember the customer
• Scrapbooking is for everyone
• Never underestimate the passion of a scrapbooker

ETP!

Labels: About the ING, Expanding the Passion, hand holding, retail tips, trade magazines

Today...I'm reminded that dreams really can come true!

Remember when I offered an invitation to create the ultimate scrapbooking web site! Well, it's being done! The new NSA site will be like no other! I'm just too excited not to at least mention how great it is going to be. For me, it's like having all my dreams come true AND dreams I didn't even know I had come true.

It's not too late to let us know your dreams for the ultimate scrapbooking web site.

Whatever your expectations are, they will be blown away!

ETP!

Labels: About the ING, Expanding the Passion, hand holding, industry insights, Latest and Greatest, Stop the DRAMA

Today...I responded to a question posed by retail consultants Kizer & Bender about honoring competitors' coupons. It goes a little something like this:

There needs to be a way for the independent retailer to stand apart from the larger box stores, in pricing and not just product selection and customer service. It should be something that consistently pulls the consumer into the store and rewards them for being there, not because they have a coupon, from a competitor or otherwise. Additionally, the whole notion of "couponing" cheapens he image of the category.

The National Scrapbooking Association offers a creative solution that is super simple for retailers. Every consumer member of the NSA can download and print their membership card, which shows their name, address and expiration date. The consumer presents their membership card to participating retailers for a discount of what they purchase. The retailer sets the discount (generally a percentage of 5-10%) and can adjust it to maximize marketing opportunities. For example, offering 15% off on special days like National Scrapbooking Day.

The benefits for the retailer are numerous: it's a program they don't have to manage, initiate, mantain, print, distribute, punch, etc.; there is no cost and very little risk; the responsibility is placed on the customer to keep their membership up to date and to present their card; the discount is customizable and controlled by the retailer; the discount is tied to cash flow, not dictated by the competition.

The benefits for the customer are plenty, too: there's only one card to keep up with! and additional cards can be printed if one is lost (the retailer may ask for ID to verify the cardholder); the discount applies just for walking into the store, not accumulating punch cards - which are usually lost; and there is immediate satisfaction, not guilt for spending so much money.

Best of all it allows the independent retailer to compete on a more level playing field: against other independents on the merits of service and selection, not with the box stores where there is neither.

Veronica Hugger
National Scrapbooking Association

ETP!

Labels: pudding, retail tips